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Privacy Policy

Last Updated: September 22, 2025

This Privacy Policy explains how Craftsman Construction (“Company,” “we,” “us,” or “our”) collects, uses, and shares information when you visit [your domain], contact us, or use our services (collectively, the “Services”).

By using the Services, you agree to this Policy.

1) Information We Collect

  • You provide: name, email, phone, address, project details, messages, files/photos; form and lead-gen submissions; call recordings/voicemails (if enabled); SMS/Email opt-ins.

  • Automatically: IP address, device/OS, browser, pages viewed, referring URLs, approximate location, timestamps, and cookie/advertising identifiers.

  • From partners: advertising platforms (e.g., Google), analytics tools, and lead sources that send us your inquiry.

2) How We Use Information

  • Provide quotes/estimates, schedule inspections, perform work, and communicate with you.

  • Improve our website, quality, safety, and customer experience.

  • Marketing and advertising (including remarketing/retargeting).

  • Security, fraud prevention, and legal compliance.

3) Cookies & Tracking

We and our partners use cookies, pixels, and similar tech to operate the site and measure/serve ads (e.g., Google Analytics 4, Google Ads/YouTube). You can manage cookies in your browser and opt out of Google Analytics at tools.google.com/dlpage/gaoptout. Google ad settings: adssettings.google.com.

4) Advertising & Remarketing

We may use Google Ads/YouTube (including Demand Gen/Performance Max), and similar platforms to show ads to people who visited our site. These services use cookies/IDs to deliver and measure ads. Opt-out resources: Network Advertising Initiative (optout.networkadvertising.org) and Digital Advertising Alliance (optout.aboutads.info).

5) Sharing of Information

We share information with:

  • Service providers (hosting, CRM, scheduling, payments, analytics, communications, call/SMS tools).

  • Advertising/measurement partners as described above.

  • Business transfers (e.g., merger/sale).

  • Legal when required to comply with law or protect rights/safety.

We do not sell personal information for money. Some state laws may treat targeted advertising or analytics as a “sale” or “sharing.” See Your Privacy Rights below.

6) Data Retention

We keep information as long as needed to provide Services, comply with legal/contractual obligations, resolve disputes, and protect our rights.

7) Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is 100% secure.

8) Your Choices

  • Marketing emails/SMS: You can unsubscribe or reply STOP to SMS. Standard carrier rates apply.

  • Cookies/ads: Use browser settings and the opt-out links above.

  • Do Not Track: We do not respond to DNT signals.

9) Your Privacy Rights (U.S. State Laws)

Depending on your state (e.g., CA, CO, CT, UT, VA), you may request to:

  • Access, correct, or delete personal information.

  • Opt out of “sale”/“sharing” or targeted advertising.

  • Appeal a denied request.

How to submit: Email [privacy email] or call [phone] with your name, contact info, and request type. We will verify your request and respond per applicable law. To opt out of targeted ads specifically, also use the ad opt-outs in Section 4.

For California residents: we do not collect sensitive personal information for the purpose of inferring characteristics. We do not knowingly sell/share information of minors under 16.

10) EEA/UK Residents (GDPR)

Controller: [Company Legal Name], [Postal Address]; [privacy email]
Legal bases: contract (providing estimates/services), legitimate interests (site security, improvement, marketing where permitted), consent (where required), and legal obligations.
Transfers: If we transfer data outside the EEA/UK, we use appropriate safeguards (e.g., SCCs).
Rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. Contact [privacy email]. You may lodge a complaint with your local authority.

11) Children’s Privacy

Our Services are not directed to children under 13 (or 16 in the EEA/UK). We do not knowingly collect such data. If you believe a child provided data, contact us to delete it.

12) Third-Party Links

Our site may link to third-party sites/services. Their privacy practices are their own; review their policies.

13) Changes to This Policy

We may update this Policy. Changes take effect when posted with the “Last Updated” date above.

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